Building Your Binge Bank. Why I’m Creating Content
I always thought artists and entrepreneurs were the same type of people.
I heard something recently on the My First Million podcast that echoed what I’ve heard previously from some of my favorite artists.
Shaan was talking about creating A Binge Bank.
He told a story about how he met these guys, Dylan and Henry, who at the time were two recent college grads chopping up clips of the MFM podcast for the fun of it.
Shaan and Sam liked the clips so much they started working with them. And Dylan and Henry made a legit business doing this called Clipt.
After they started working together they flew out to Shaan’s house to set up his podcast studio.
Shaan went out to check on them and started shooting the shit.
They told Shaan in addition to creating these podcast clips, they also had their own podcast.
Shaan replied, that sounds cool but no one is listening to your podcast so is it even working / worth it?
This is when they introduced him to the Binge Bank concept.
They said no one is watching now. But if people were to ever get interested in them, they wanted to have a rabbit hole worth of content for people to go down.
A big library of content for people to binge them.
With the goal of after 45 mins of people binging their content, these people would leave feeling like:
They love these guys
They feel like they know these guys
And they want to work with or hangout with these guys
Shaan ended the story stating, I thought this was a brilliant idea.
Me too.
Do you binge?
When I heard this I asked myself if I ever binged someone and walked away feeling like that. The immediate answer was: yes, I do this all the time with music.
I’m always on the lookout for new artists. When I hear a song I like, the first thing I do is go to that artist’s page and look at how many albums and songs they have. From there I usually start listening to their albums.
More often than not, when an artist has a lot of music for me to listen to, I binge. Afterwards, I usually end up adding that artist into my regular rotation.
This happened twice recently.
The artist who did not have a Binge Bank.
I heard a song I really liked. Never heard of the artist. Went to their page. They only had 10ish songs. And, the song that brought me to their page was the best one.
I added that song to one of my playlists, but I still don’t remember that artist's name and haven’t gone back to their page since.
The artist who had a Binge Bank.
I went to their page and they had 2-3 albums plus a few singles. I listened to most of the songs right away. Added a few songs to different playlists. And now this is an artist I’m excited to tell friends about and ask if they heard of them.
All because of the amount of content they had for me to dive into.
Two artists I really like, Russ and Chris Webby, have been preaching this philosophy for years. But they never articulated it in a way that made it resonate with me.
They always talked about it strictly from an artist perspective. Stating it benefits you as an artist to put out as many songs as you can because new songs help boost the streams of old songs. And if you have a deep catalog that people come back to on a regular basis, you’re set.
Both are independent artists. At different magnitudes of success. But they’ve always been very vocal about continuing to put music out regardless of how any one song performs out the gate. And the more music they have out there, the better it will be for them in the long run.
Because I don’t make music for a living, I was never able to make the connection to how that’s relevant for me, an entrepreneur, until I heard Shaan talk about it.
Not Another “Expert”
The whole content creation thing with the goal of building an audience was, and still is, something that I have mixed feelings about.
There are so many business “experts” who are good self-promoters and create a bunch of content because they want to sell you a course and/or be an influencer.
A lot of them don’t have a track record of business success. They aren’t tried and tested entrepreneurs.
I never wanted to be that.
So I decided to be super quiet for years. I wanted to build a successful business so that I could be in a position to speak from knowledge and experience. Something I am still working on.
Then I heard this idea of a Binge Bank and it got me thinking.
I don’t need to be like the “experts” and create content to sell people something.
I can create content for me.
I have a lot of ideas. Opinions. Lessons learned. Some I write down. Others I don’t.
It’d be beneficial for me to write more of them down.
It also gives me a reason to improve my copywriting and storytelling skills on a regular basis.
And one day, if I do what I think I can, people will be interested in me and look into me.
Perhaps they’ll find their way here, to my Binge Bank. And walk away feeling like they know me, and want to work with me.
Or, realize they don’t. Which would save us both time.
For all of these reasons, and more, it’s worth my time to create a Binge Bank. I think the same is true for many entrepreneurs.
You never know who your content will reach or the impact it will have.
Short Side Story
I had a random call the other day with someone who uses our app (Releaf App).
At the end of the call this lady told me she Googled me to learn who I was and came across this site. She said she’s someone who battles with mental health and depression, and something on here helped her.
I could hear her get kinda emotional on the phone.
That was one of the happiest moments I had in a long time. I told her that made my day and I really appreciated her telling me. I also couldn’t believe that anything on this site could have that type of impact.
Like I said above, you never know who your content can reach and the impact it can have.
So put it out.
This was the first full circle moment for me to get a glimpse of that.
It’s also related
Two quotes that popped into my head when I was typing this.
“Luck tends to bet on the ones in motion” - Last Forever, Russ
I’m gonna butcher this second one because I didn’t write it down when I heard it. But Shaan was sharing a quote he heard from someone. It goes something like:
‘Popular isn’t something you create. You don’t make popular. Popular pays attention to those who create a lot.’
Happy Binging :)